On the one hand, we have Cristiano Ronaldo, a wealthy footballer who shares his family life on his fan page.
Some fans might be regular customers, and some might be ready to make a big purchase.
They encouraged social distancing during the Covid-19 pandemic.
The contest served as a public platform for fans to share their own work while also engaging deeply with the brand.
The Lookbook is an interactive app within the Facebook page that links fans to photos, videos, and mobile apps that showcase the current styles.
The company Facebook page also interacts extensively with celebrities through videos and posts to drive viral engagement.