Studies have suggested that as many as 80 per cent of Swedes have fair hair, and everyone knows the tropes about blondes having more fun.
Exercise is promoted heavily in Sweden, and many Swedes will tell you that the best way to endure the long, dark winters is by getting off your sofa and going on a long run.
The Swedes enjoy a balanced diet including national favourites like oily fish, boiled potatoes and lingonberries, and are a very active bunch.
They're a perfect 12 Where the average British woman is a size 16, most women in Sweden take a size 12.
They have a natural glow According to another survey, Britishs are most envious of the Swedes' glowing complexions, rating them the most attractive of all other nations.